Alicat Handmade Body Products Branding Project

Client

Alicat, a brand offering handmade body care products crafted with natural ingredients. The brand required an identity that conveys artisanal quality, calm sophistication, and a touch of modern freshness.

Requirements

• Design of a refined and recognisable logo
• Development of a cohesive brand identity for packaging and promotional materials
• Packaging design that communicates handmade quality and natural ingredients

The visual identity needed to feel soft and subtle while incorporating elements of energy and interest through accent colours.

Outcome

The logo was crafted with delicate, clean lines to reflect elegance and craftsmanship. A muted base palette of soft, pale tones was paired with carefully chosen bright accent colours, adding vibrancy and modernity without overwhelming the calm, natural aesthetic.

Packaging and branding materials applied this palette consistently, creating visual hierarchy and focal points while maintaining a sophisticated, artisanal feel. The result is a cohesive, premium identity that balances subtlety with lively accents, highlighting Alicat’s handmade quality and contemporary appeal.