I’m Illze Erasmus,

Designer

I’m Illze Erasmus, a designer, entrepreneur, and creative at heart. My journey began with a foundation in Fine Arts at the University of the Free State, followed by an Honours degree in Information Design from the University of Pretoria, where I honed my skills in visual storytelling, branding, and design strategy. Over the years, I’ve co-founded Red Crayon and PixelBox Media, boutique studios where I helped businesses craft bold, thoughtful identities and multimedia experiences. Today, I run my own design studio, Purpose Creative, where I focus on creating unique, one-of-a-kind designs for brands, websites, and marketing projects—reflecting a broader vision for purpose-driven creativity. My passion for design and storytelling also led me to the world of weddings. I am the founder of Forevermore Moments, a boutique wedding venue where I design intimate, unforgettable weddings, and run an online store offering bespoke wedding extras and stationery. Forevermore Moments is a living example of purpose-led design in action. It reflects the same philosophy that underpins Purpose Creative: intentional design, meaningful experiences, and thoughtful execution. Outside of work, I’m a proud mother of two beautiful redheads and share life with my supportive husband. Every project I take on reflects my love for creativity, meaningful experiences, and helping others tell their story beautifully.