18BC Café Branding Project

Client

18BC Café, a handmade goods and eats concept focused on artisanal quality, charm, and a crafted café experience. The brand required an identity that felt creative, welcoming, and distinctly memorable.

Requirements

• Design of a unique and recognisable logo
• Development of branded packaging for handmade products
• Creation of cohesive menu design

The visual identity needed to reflect handcrafted authenticity while remaining stylish and adaptable across print and in-store applications.

Outcome

The logo was developed in a refined grey and pink palette, combining softness with contemporary edge. The addition of stripe elements introduced structure and visual rhythm, reinforcing the crafted yet polished character of the brand.

This visual language was consistently applied across packaging and menus, creating a cohesive and recognisable café identity. The result is a charming and stylish brand presence that celebrates handmade quality while maintaining a clean, modern aesthetic.