Curry in a Hurry Branding Project

Client

Curry in a Hurry, a Zambian take-away concept serving authentic Indian curry. The brand aimed to create a vibrant, energetic, and culturally immersive identity that captured the essence of Indian cuisine and décor.

Requirements

• Design of a modern logo inspired by Indian decorative patterns
• Development of a bold, colorful interior concept reflecting Indian culture
• Incorporation of photography and imagery of India
• Branding suitable for menus, packaging, and in-store signage

The visual identity needed to feel authentic, lively, and appetising, while creating a memorable and recognisable takeaway brand.

Outcome

The logo combined traditional Indian decorative motifs with a modern, simplified aesthetic, capturing the cultural richness of the cuisine while remaining fresh and contemporary. A bright color palette inspired by Indian spices was applied throughout the brand, including interior design, menus, and packaging.

Photography and graphic elements of India were integrated into the interior and visual assets, enhancing the immersive cultural experience. The result is a bold, energetic, and memorable brand identity that conveys authenticity, warmth, and the vibrant flavours of Indian cuisine.