FACDC 2 Congress Branding Project

Client

FACDC, hosting their second Facial Aesthetic and Dental Congress for medical and aesthetic practitioners, again at Gallagher Estates. The event aimed to build on the success of the first congress while adding a glamorous, high-impact element to engage attendees.

Requirements

• Update of the FACDC logo to reflect the second congress with a more glamorous visual style
• Integration of a gold glitter effect for a premium, celebratory look
• Support for event promotion, including marketing materials, banners, and signage
• Launch of a competition, “Miss Smile,” requiring associated branding and collateral

The branding needed to maintain the scientific and professional credibility of the first congress while introducing a more festive, engaging aesthetic for the event and competition.

Outcome

The FACDC 2 logo evolved from the original, incorporating a gold glitter effect to convey glamour, celebration, and prestige. All marketing materials, banners, signage, and promotional collateral reflected this elevated visual style while retaining the congress’s professional and scientific identity.

The “Miss Smile” competition was successfully branded in line with the overall event identity, creating excitement and engagement among attendees. The updated visual language ensured a cohesive, high-impact presence across digital and physical touchpoints, reinforcing FACDC’s position as a leading, innovative, and visually striking congress in the facial aesthetic and dental industry.