Lovingly Handmade by Mariaan Branding Project
Client
Lovingly Handmade by Mariaan, a bespoke furniture brand specialising in handmade and custom-printed ottomans and benches. The brand embodies personal craftsmanship, joy, and meaningful artistry.
Requirements
- Design of a distinctive logo reflecting the founder’s values and vision
- Development of a visual identity suitable for furniture branding, packaging, and marketing
- Application of branding across promotional materials and online presence
The brand needed to communicate craftsmanship, energy, and positivity while connecting to the personal and spiritual significance behind the venture.
Outcome
The logo features a hummingbird, symbolising joy, energy, and the vibrancy of life. The bird’s tail feathers incorporate subtle rainbow tones, representing God’s promises and adding a spiritual, uplifting dimension.
This visual identity was consistently applied across packaging, marketing materials, and online platforms, creating a cohesive, heartfelt, and memorable brand. The result is a joyful, meaningful, and distinctive identity that reflects the care, creativity, and personal significance behind Lovingly Handmade by Mariaan’s furniture creations.
