Jam & Daisies Branding Project

Client

Jam & Daisies, a garden café with a playful, feminine, and whimsical identity. The brand aimed to create a bright, inviting space that combines charm, vintage inspiration, and a fun dining experience.

Requirements

• Design of a whimsical, feminine logo with paisley and floral motifs
• Creation of a vibrant colour palette reflecting energy, fun, and approachability
• Menu design incorporating whimsical and vintage-inspired elements
• Branding applied across signage, marketing materials, and in-store touchpoints

The brand needed to feel charming, memorable, and visually engaging, capturing the café’s playful and vintage-inspired aesthetic.

Outcome

The logo was crafted with paisley and floral designs, combining bright, lively colours to create a fun, feminine, and whimsical mark. Menus incorporated playful illustrations, vintage-inspired typography, and decorative elements to reinforce the café’s unique character.

The visual identity was consistently applied across signage, in-store graphics, and marketing materials, creating a cohesive and immersive experience. The result is a joyful, vintage-whimsical brand that invites customers into a bright, charming, and memorable garden café atmosphere.